Let’s be honest, writers aren’t always the first in line for the camera. Many of us are more comfortable behind a keyboard than in front of a lens. But if you’re writing professionally, or even dreaming of it, a great headshot is essential.
Whether you’re pitching articles, publishing a book, speaking on a panel for the “Society of Reclusive Scribblers,” or just updating your website, the right photo helps you show up confidently. It tells the world: I’m here. I’m serious. And yes, I showered today.
A headshot is more than just a picture, it’s part of your author brand. As writer and photographer Julia Boggio puts it:
“A headshot gives the reader an immediate impression of you. A well-taken shot gives readers the feeling that they are in safe hands, [with] someone who takes their career seriously, and knows what they are doing. In contrast, a photo that looks hastily taken can be detrimental to your brand. It says, ‘I don’t care’ or ‘I don’t feel confident in myself.'”
That selfie from your cousin’s wedding five years ago? Probably not cutting it anymore. And while your cat might make a charming co-author, your author photo shouldn’t be just you holding them.
Here’s what to keep in mind when planning your perfect shot:
Timelessness matters
Think about tone. Are you a noir mystery writer channeling moody intensity in a black turtleneck? Or a children’s book author bursting with color and joy? Let your image reflect the vibe of your writing and make sure it can live on the internet forever without making you cringe a year from now.
Versatility is key
You want one photo that can do it all: book jackets, social media bios, speaker profiles, podcasts, interviews, etc. One good headshot goes a long way.
The best time to get a headshot? Before you need it.
Don’t wait until a publication asks you for a photo with a 24-hour deadline and you’re left cropping yourself out of a vacation pic. Be ready and be proud of the image you’re sending out into the world.
Make it you
There’s no one right way to pose for a headshot. It depends on your personality, your author persona, and your genre. The goal is to look like your best self—the version of you who knows your craft and owns your story.
About the Author
Clarissa Bannor is a writer, communications strategist, and passionate advocate for the arts. She thrives on building connections and supporting creative communities such as James River Writers, where she serves as Membership Coordinator.