Digital marketing has taken center stage, but to be effective, you need the right strategies. To whom should you reach out to promote yourself? How often and what do you post? Which social media reaches your audience? Anne Moss Rogers, co-founder and creative director of Impression Marketing, shares her knowledge of branding, advertising and copywriting in the digital world.

Date:
Wednesday, August 31, 2016

Time:
6:00 pm – 8:30 pm (Meet & Greet at 6:00; program starts at 6:45)

Location:
Firehouse Theatre 1609 West Broad Street

Price:
$12 – Members; $15 Non-members ($5 for students)

MODERATOR

Melissa Scott Sinclair

Melissa Scott Sinclair spent seven years as a reporter for alt-weekly Style in Richmond, Va. and The Virginian-Pilot in Norfolk. She has written about communes, Confederates, mutant catfish and murderous houseguests, winning 21 awards from the Virginia Press Association. In 2012 she was honored with a Best in Show award for her work on an in-depth series examining the lingering legacy of Richmond’s role in the Civil War.

SPEAKER

Anne Moss Rogers

Anne Moss Rogers is co-founder and creative director of Impression Marketing, a full-service, results-oriented marketing agency. As a branding, advertising and copywriting specialist, Anne Moss has focused her talents on digital marketing since 1995. Rogers is a columnist for Richmond Times Dispatch and American Marketing Association Health Services Magazine.